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"Like Curt Flood and Oscar Robertson, who paved the way for free agency in sports, Ed O'Bannon decided there was a principle at stake... O'Bannon gave the movement to reform college sports...passion and purpose, animated by righteous indignation." --Jeremy Schaap, ESPN journalist and New York Times bestselling authorIn 2009, Ed O'Bannon, once a star for the 1995 NCAA Champion UCLA Bruins and a first-round NBA draft pick, thought he'd made peace with the NCAA's exploitive system of "amateurism." College athletes generated huge profits, yet--training nearly full-time, forced to tailor coursework around sports, often pawns in corrupt investigations--they saw little from those riches other than revocable scholarships and miniscule chances of going pro. Still, that was all in O'Bannon's past...until he saw the video game NCAA Basketball 09. As avatars of their college selves---their likenesses, achievements, and playing styles--O'Bannon and his teammates were still making money for the
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