Read Or Download Brands and the Brain: How to Use Neuroscience to Create Impactful Brands by Arvind Sahay Full Pages.

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyzes how modern brands are created by leveraging brain functioning. In a nutshell, the book explains the indispensable role that the human brain plays in creating, sustaining and rejuvenating brands.

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Read Or Download McGraw-Hill Education 500 Financial Accounting and Reporting Questions for the CPA Exam by Frimette Kass-Shraibman Full Pages.

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.500 Ways to Achieve Your Highest ScoreWe want you to succeed on the financial accounting and reporting portion of the CPA Exam. That's why we've selected these 500 questions to help you study more effectively, use your preparation time wisely, and get your best score. These questions are similar to the ones you'll find on the CPA Exam so you will know what to expect on test day. Each question includes a concise, easy-to-follow explanation in the answer key for your full understanding of the concepts. Whether you have been studying all year or are doing a last-minute review, McGraw-Hill: 500 Financial Accounting and Reporting Questions for the CPA Exam will help you achieve the high score you desire.Sharpen your subject knowledge, strengthen your thinking skills, and build your test-taking confidence

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Read Or Download The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales by Chris Smith Full Pages.

If you need more traffic, leads and sales, you need The Conversion Code.Neil Patel co-founder Crazy EggWe've helped 11,000+ businesses generate more than 31 million leads and consider The Conversion Code a must read.Oli Gardner co-founder UnbounceWe'd been closing 55% of our qualified appointments. We increased that to 76% as a direct result of implementing The Conversion Code.Dan Stewart CEO Happy GrasshopperThe strategies in The Conversion Code are highly effective and immediately helped our entire sales team. The book explains the science behind selling in a way that is simple to remember and easy to implement. Steve Pacinelli CMO BombBombCapture and close more Internet leads with a new sales script and powerful marketing templatesThe Conversion Code provides a step-by-step blueprint for increasing sales in the modern, Internet-driven era. Today's consumers are savvy, and they have more options than ever before. Capturing their attention and turning it into revenue requires a

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Read Or Download Middle-earth: From Script to Screen by Daniel Falconer Full Pages.

For the first time ever, the epic, in-depth story of the creation of one of the most famous fantasy worlds ever imagined?an illustrious compendium that reveals the breathtaking craftsmanship, artistry, and technology behind the magical Middle-earth of the blockbuster film franchises, The Lord of the Rings Motion Picture Trilogy and The Hobbit Trilogy, directed by Peter Jackson.The Making of Middle-Earth tells the complete story of how J. R. R. Tolkien?s magic world was brought to vivid life on the big screen in the record-breaking film trilogies The Lord of the Rings Motion Picture Trilogy and The Hobbit Motion Picture Trilogy. Drawing on resources, stories, and content from the archives of the companies and individuals behind the films, much of which have never appeared in print before, as well as interviews with director Peter Jackson and key members of the Art Department, Shooting Crews, Park Road Post, and Weta Digital teams who share their personal insights on the creative

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Read Or Download Art Deco: The Golden Age of Graphic Art & Illustration by Michael Robinson Full Pages.

This beautifully illustrated book is a celebration of Art Deco?s expression through the graphic arts and illustration. Divided into three sections ? the movement, its fashion and advertising ? the reader gains great insight into the artists and innovators that helped popularize the Art Deco movement, such as Georges Barbier, Ert?, Cassandre and Paul Colin. While the main focus for this intriguing book is centred on graphic art, numerous examples of other forms of Art Deco are also featured. Nestled among the posters and paintings, sculpture, objets d'art and jewellery assert their similarity, whether through line, form or theme. These echoes serve to show the creativity fertility of the period as styles and ideas traversed artistic media.

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Read Or Download How to Master CCNP SWITCH by Rene Molenaar Full Pages.

ow to master CCNP SWITCH shows you, step-by-step, everything you need to know to master the CCNP SWITCH exam. You will discover new topics like layer 3 switching and virtual gateway protocols but also learn more about familiar switching protocols like spanning-tree and VLANs / trunking. Plus you will receive an overview of switching labs that you should practice from GNS3vault.com.

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Read Or Download An Alliance Reforged (Sentenced to War, #6) by J.N. Chaney Full Pages.

* 13 hours, 31 minutes *This is a new kind of war.The MDS and allies have withdrawn from the CoH, and they now want to become the center of gravity for humankind.The goal is to obtain localized wins, draw in more allies, and achieve victory no matter the cost.With the alliance undone, Rev must fight a seemingly un-winnable war.But Marines never quit. They never falter. They never give up.Humanity is about to experience a pivotal turning point in its history - one that will culminate in a discovery so profound that it may very well change everything.?2021 Variant Publications (P)2021 Variant Publications

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Read Or Download Persuading with Data: A Guide to Designing, Delivering, and Defending Your Data by Miro Kazakoff Full Pages.

An integrated introduction to data visualization, strategic communication, and delivery best practices.Persuading with Data provides an integrated instructional guide to data visualization, strategic communication, and delivery best practices. Most books on data visualization focus on creating good graphs. This is the first book that combines both explanatory visualization and communication strategy, showing how to use visuals to create effective communications that convince an audience to accept and act on the data. In four parts that proceed from micro to macro, the book explains how our brains make sense of graphs; how to design effective graphs and slides that support your ideas; how to organize those ideas into a compelling presentation; and how to deliver and defend data to an audience.Persuading with Data is for anyone who has to explain analytical results to others. It synthesizes a wide range of skills needed by modern data professionals, providing a complete toolkit for

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Read Or Download Product Management for Dummies by Brian Lawley Full Pages.

Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America--yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job--or simply aspire to break into a new role--Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro.From defining what product management is--and isn't--to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate,

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Read Or Download Fix Your Thoughts: Empowering Yourself to Make Peace with the Past, Embrace the Present, and Look Forward to Your Future by Keandrea Kelly Full Pages.

Rewire your brain and embrace a life of happiness with these practical and heartfelt strategies.Do you often struggle with negativity, stress, or anxiety? Do you wish that you could find a way to banish overthinking and retake control of your mind? Are you searching for real, actionable methods to help you cultivate a positive mindset and create a future of happiness? Then this book is for you.Packed with powerful lessons and actionable advice, this heartfelt book offers you a proven path for transforming your mindsets, identifying unhealthy beliefs, and stopping negative thoughts in their tracks. Specially written to target every area of your life - including your relationships, health, finances, and even past trauma, Fix Your Life will take you by the hand and show you a collection of profound and meaningful exercises for banishing harmful thought patterns and creating an all-new you.With bonus affirmations, exercises, and prayers designed to help you put into practice what you've

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